This project developed a Valentine’s Day advertising campaign for the Cartier Love collection, highlighting the bracelet and ring as timeless symbols of connection and commitment. The campaign celebrates all forms of modern love through intimate moments, while preserving Cartier’s romantic, elegant, and refined identity.

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Centered on the idea “For every love, Cartier,” the narrative redefines traditional proposals by empowering women to take the lead, reinforcing a contemporary yet timeless vision of love.

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This project was created in collaboration with Will Smith, Chirag Patel, Paula Villavicencio, Adrien Guye, and Krisha Amin.